Your Ship’s Store could be one of the most underutilized revenue opportunities at your marina.
Stocking it right, however, can feel like a tightrope act. You need enough product to keep boaters coming in—but not so much that you’re left dusting off unsold inventory all summer.
No two marinas are the same—what works at a fishing-focused location may flop at a weekend cruiser’s spot. But there are a few universal tips that can help almost any marina store turn more browsers into buyers:
Best-Selling Inventory Ideas
Here’s what consistently flies off the shelves across many of our marinas:
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Boat-Friendly Drinkware: Reusable plastic cups like Silipint are durable, fun, and perfect for onboard use.
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Apparel: T-shirts, hats, and neck gaiters serve both fashion and function—especially when guests forget theirs.
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Sunglasses: Polarized options are a must. Floating varieties like Bomber sunglasses are especially popular.
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Dry Storage: Waterproof phone pouches and dry bags—even basic 2-gallon Ziploc bags—come in handy.
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Emergency Supplies: Batteries, kill switches, and other “trip-saver” items sell well, especially on weekends.
Don’t Forget the Ladies and Kids
When selecting inventory, think beyond the essentials. Cater to the whole family by including items women and kids will love. And when it comes to placement—what’s near the checkout matters.
Place easy-to-grab, low-cost items at the register—think gum, candy, lip balm, or small toys. These impulse buys are great for kids and appreciated by parents needing a quick distraction. They’re small items, but they can make a big difference in both revenue and guest experience.
Store Layout and Organization Tips
Creating a clean, navigable store layout makes it easier for shoppers to find what they need—and encourages more impulse buys.
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Keep Merchandise Off the Floor
For easier cleaning and to prevent flood damage, use shelving and wall storage. -
Pegboards for the Win
They’re affordable, get products up to eye level, and help maximize limited wall space. -
Label Clearly
Shoppers don’t like asking for prices. Make it easy. Creative or themed signage can also add charm. -
Group by Category
Even a small store should feel intuitive. Organize sections like Apparel, Safety, Fishing, Snacks, etc. -
Strategic Product Placement
Place high-impulse items (like candy or floaty footballs) near the register. Essentials like hose clamps or acetone can go toward the back to encourage browsing.
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TopSide Marinas is a Texas-based, family-owned company that acquires and operates high-quality marinas around the country. We work with marina owners, brokers, and professionals to strengthen local waterfront communities and support long-term marina success.
